Throne chairs are an in-demand VIP seating option for so many events, from spring baby showers to summer weddings. If you purchase a top-quality throne, maintain it well, and network effectively, your throne will pay for itself in just a few weeks, and you can dial into pure profit throughout the year.
Sound good? Read our throne rental playbook to learn how much you can potentially make from your throne chair rental operation and discover expert tips for maximizing your return on investment.
Are Throne Chairs in Demand? Which Businesses Can Profit from Rentals?
Throne chairs are very much in demand. People love thrones as a VIP, signature seating option at events from weddings to christenings. They can also be used at birthday parties, Bar Mitzvahs, and gender reveal celebrations for the happy parents.
While many business owners can profit from throne rentals, here’s a snapshot of which types of companies could add thrones to their line-up for decent long-term returns:
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Event rental companies: Businesses that offer chairs, tables, linens, and other decorations for weddings and parties can add thrones to their offering. These could be included as “the royal package” or “VIP seating” at a higher price point.
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Event planners: Wedding and party planners can offer throne rentals as a side business, saving money on going to furniture rental businesses.
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Photographers & photo studio businesses: Thrones are the perfect backdrop for so many snaps and may also serve as a dream photo booth for school proms, weddings, and other parties. If you offer throne rental as a photographer, you can save on the costs of renting them from elsewhere.
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Bridal boutiques: Bridal boutiques can also offer throne chairs to their customers while in-store. Additionally, you can monetize the thrones by offering a photo shoot on the chairs or by partnering with photographers or other wedding service providers to rent them out throughout the main season.
Simple Cost Projection: Can Throne Chair Rentals Be Profitable?
At Throne Kingdom, potential customers often ask whether a throne chair rental business can be successful and profitable. Though an initial investment is required, as with every business, there’s significant potential for ROI.
Whether you’re running a photography studio, a wedding furniture business, or an events company, you can add throne rentals to your lineup.
Premium-quality throne chairs made with the finest and most durable materials cost between $700 and $2,000.
Then, depending on the type of events you run, you can charge upwards of $200 per event to rent out your throne chair. So, if you invest in a throne chair for your business and rent it out, you can recoup the cost after four to ten events on average.
Realistically, then, if you’re a busy photography studio with several events per month, particularly in the summer, it’s not unrealistic to expect that you can recoup your investment within a few weeks of buying your throne chair. Pretty good potential, if you ask us!
How to Maximize Your Potential Returns
If you’re smart, throne rentals can add significant returns to your bottom line, even if it’s not your main line of work. Here are some expert tips to help you maximize your throne rental returns:
Create Dynamic Seasonal Pricing
At the height of wedding season (June to September in the US), increase the price of your throne rentals. You can charge $300 or more for summer weddings when demand is high. Then, consider reducing your pricing during fringe seasons so that your thrones aren’t just sitting in storage gathering dust. A dynamic pricing structure is one of the best ways of maximizing your returns.
Offer Long-Term & Repeat Business Discounts
If a customer wants to rent your thrones long term, for more than just a single event, consider offering a discount. Long-term rentals are extremely profitable and make your life easier, as you don’t need to market your thrones constantly. Equally, consider a system in which repeat customers get a 10% discount for their next order. This is a brilliant way to build repeat custom, which can be the foundation of your throne rental operation.
Promote User-Generated Content on Social Media
The best marketing content for your throne chairs is user-generated content. In other words, ask your clients to take photos and videos of customers using your thrones in various settings, including photo booths, weddings, and other events. Then, curate a high-quality marketing campaign targeting specific keywords, showing your thrones in action. As the old saying goes, actions speak louder than words, so show people how your thrones can take their event seating to the next level.
Partner with Event Planners & Venues
While you can expect to win customers via social media, it shouldn’t be your only avenue for income generation. Your bread and butter, so to speak, should be event planners and venues in your area. Work hard to be included on the trusted supplier list, and you could get a long-term gig without the need for constant marketing. Relationships are key, but so are things like trust, quality, and timeliness. If you make your way onto the recommended supplier list, work hard to stay there by delivering on time.
Maintain Your Thrones
Maintenance is crucial if you offer a throne rental service. If your thrones are torn, chipped, or in bad shape, fewer people will be willing to rent them. So, create a plan for maintaining your thrones regularly and keep them safe and in good condition while in storage. Refer to our throne maintenance FAQs here to keep your thrones in great shape.
Are You Ready to Profit from Throne Rentals?
Throne rentals can be a highly profitable aspect of your business, whether you run an event or wedding planning company or if you’re a photographer. As shown above, many businesses can profit from throne rentals, so there are lots of opportunities out there.
If you plan to rent out thrones, refer to our expert tips above and discover the best thrones at unbeatable prices via Throne Kingdom to give yourself the best chance of making a profit.