VIP seating can be the difference maker in today's competitive nightlife scene. Throne chairs can take your bar or club to the next level, offering comfortable, practical, yet striking furniture at the heart of your nightlife venue.
Iconic venues across the United States, from Scranton to Las Vegas, have turned to Throne Kingdom for signature seating for VIP clients. Join us as we reveal why throne seating matters and how these chairs can help to increase your bottom line.
VIP Seating & Exclusive Offers for High Ticket Guests
If you’re a bar owner or manager, you’re probably aware of the importance of VIP seating for your business. A private, exclusive area drives higher guest expenditure through bottle service and upsells, while table reservations are also possible at many high-end joints in the city.
When you treat high-ticket customers like VIPs and make them feel like kings and queens, they will spend more money. Equally, they will likely return to your club again and again with friends, family, and colleagues, helping you reel in that valuable repeat custom.
VIP areas are also extremely valuable psychologically. They’re areas where people want to be seen. Many visitors aspire to be invited beyond the ropes to drink champagne and top-shelf liquors.
It takes your venue to the next level and attracts a different clientele, one that’s more likely to spend the big bucks while drinking at your bar or club.
Why Throne Chairs Reign Supreme
There are many different types of seating that you can use in the VIP section of a bar. Throne chairs are a brilliant choice because they’re bold, oversized, and instantly recognizable. They’re a conversation starter among customers, and somewhere people are immediately drawn to.
Another benefit of thrones is that they visibly signal the VIP area without signage. They’re an upgrade on most other seats in the venue, particularly when enclosed with rope and waiters and waitresses on hand.
We also know that bar owners value thrones because of their value for user-generated content. When people sit on a throne in a bar, they want to put it on the Gram or another social media platform. This is incredibly beneficial for your business, helping to grow your brand.
If it’s something that your bar wants to attract, a VIP seating area with thrones will likely appeal to bachelor and bachelorette parties, who typically spend big. You may even consider having a special VIP area for groups, with thrones and love seats to make a big impact.
Image Building Through User-Generated Content
User-generated content (UGC), rather than business-generated content, is exceptionally beneficial for your bar or club. If dozens of people post content on Instagram, Facebook, or TikTok of themselves in your VIP seating area, your bar will become known as the place to be around town.
UGC is great for bar owners because it boosts trust, builds engagement, and delivers conversions. It also brings in various enquiries from people who want to learn more about that stunning VIP seating area you’ve put together!
If your throne chair seating goes viral, you’ve just succeeded with a UGC-led marketing campaign. Your VIP area may then become a magnet for local influencers and celebrities, further developing your brand and increasing your business opportunities.
Return on Investment - Are Throne Chairs Worth the Splurge?
Having worked with several bars, clubs, and restaurants in New York, we know that thrones and other VIP seating arrangements essentially pay for themselves after a busy weekend.
A high-quality throne will cost around $1,000, but the average VIP booking per night is probably worth $500 - $1,500 to your bar. It’s significantly more than this if you’re in a plush part of town.
The return on investment comes from increased table spend, better exposure on social media, and the elevation of your brand.
If you care for your throne chairs and keep them in good shape, they’re a long-term investment for your bar that will yield excellent results.
Tips for Utilizing Throne Chairs in Your Business
The position of throne chairs in your club or bar is a difference maker. The VIP area should be visible to make it alluring, but private enough to make guests appreciate its exclusivity.
As thrones are pretty bulky, they should be strategically positioned within the enclosed seating area for the best results. Ensure they don’t block the traffic flow and position them in places where they can have the most impact.
Many bar owners combine thrones with love chairs and other VIP seating options to add nuance and style to the VIP area.
You also need to get your tables right. Take measurements and ensure the tables are at the ideal level for the thrones, making it easy for your guests to place their single malts and top-shelf spirits on the table for optimal results!
We Know The Power of Throne Chairs in Bars - Just Ask Our Clients
Anecdotally, we know how powerful throne seating can be for bars and clubs across the United States. We’ve supplied thrones to Larry Flynt’s Hustler Club on the Las Vegas strip, one of Sin City’s most popular VIP club venues.
Our thrones also play a starring role at the Noir Dark Spirits Bar in Scranton, NJ, located inside the historical Ritz Theater. Our gothic thrones were a perfect fit for the dark, alt vibe that the bar has going on, and they’re a stunning addition to the space.
Enhance Your VIP Seating with Throne Kingdom
If you want to take your bar’s VIP area to the next level, throne chairs can be your secret weapon. They’re affordable and offer an excellent return on investment, and they’re likely to deliver user-generated content that will help your business grow.
Browse our most popular thrones and discover the different types of seating you could include in your bar or club. You can also contact one of our friendly and helpful experts to learn more about how Throne Kingdom can help to grow your bar business.